---
title: What is a Mutual Action Plan
description: Learn about using a mutual action plan (MAP) in sales to help manage and control the sales process in more complex opportunities.
image: https://www.gtmconsultants.co.uk/hubfs/Opportunity%20Just%20Ahead%20sign%20on%20desert%20road.jpeg
---

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 Dec 21, 2022 8:31:42 AM

# What is a Mutual Action Plan

[Angus Chudleigh](https://www.gtmconsultants.co.uk/blog/author/angus-chudleigh)

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A mutual action plan (MAP) is a tool that can be used in sales to help manage and control the sales process. It involves collaboration between the salesperson and the potential customer to define specific actions that will be taken by both parties in order to move the sales opportunity forward.

One of the key benefits of using a MAP in sales is that it helps to clearly define the next steps that need to be taken in order to progress the opportunity. This can help to prevent misunderstandings and miscommunications, and can also help to keep both parties accountable for their actions.

To create a MAP, the salesperson and the potential customer should sit down together and discuss the sales opportunity in detail. They should identify any key issues or roadblocks that need to be addressed, and should then agree on specific actions that will be taken by both parties in order to move the opportunity forward.

For example, the salesperson might agree to provide the customer with additional information or demos, while the customer might agree to schedule a meeting with key decision-makers. It’s important to be as specific as possible when defining these actions, as this will help to ensure that both parties know exactly what is expected of them.

Once the MAP has been agreed upon, it’s important to follow through on the actions that have been agreed upon. This may involve regular check-ins between the salesperson and the customer to ensure that the actions are being completed as planned.

In summary, using a mutual action plan can be a powerful tool for controlling the sales process and ensuring that the opportunity moves forward in a smooth and efficient manner. By working collaboratively with the customer and clearly defining the next steps that need to be taken, both parties can stay on track and achieve their desired outcome.

[Sales process](https://www.gtmconsultants.co.uk/blog/tag/sales-process), [Enterprise sales](https://www.gtmconsultants.co.uk/blog/tag/enterprise-sales)

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## [Mutual Action Plans help you win more deals](https://www.gtmconsultants.co.uk/blog/mutual-action-plans)

[Angus Chudleigh](https://www.gtmconsultants.co.uk/blog/author/angus-chudleigh) 

 Sep 28, 2022 10:23:36 AM

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## [Make sure you have the correct VP of Sales for your current stage](https://www.gtmconsultants.co.uk/blog/correct-vp-of-sales-persona)

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 Jan 19, 2023 8:54:28 AM

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## [Sales Coaching — The power of proper call listening sessions](https://www.gtmconsultants.co.uk/blog/sales-coaching-the-power-of-proper-call-listening-sessions)

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